Mr. Cur­ran Swint, Owner of Kings Rule Together

Our next install­ment of the Brand Spot­light series brings to light Cur­ran Swint of Kings Rule Together. Although he is a Philadel­phia native, Cur­ran is actu­ally one of the first peo­ple I met when I began net­work­ing for Kar­mal­ifee in DC. It’s not often you meet peo­ple or brands that carry this much uplift­ing and with a name like Kings Rule Together, it leaves you no other choice. He is always will­ing to lend a hand of sup­port, or just carry a con­ver­sa­tion, it’s easy to see why his busi­ness is doing so well. He is a one-man wreck­ing crew of sorts, at any given moment, you may see him attend­ing or plan­ning events, speak­ing at dif­fer­ent schools to the youth, trav­el­ing or design­ing, all not easy to man­age while simul­ta­ne­ously try­ing to build a brand. I could elab­o­rate more but then this inter­view wouldn’t serve it’s purpose…

How would describe the busi­ness and the ser­vices you pro­vide? Also, where did the name Kings Rule Together come from?

I think the main ser­vice that I pro­vide is inspi­ra­tion and themes that con­tribute to the self esteem of oth­ers. My entire busi­ness is focused on unity, peace and style from the outer as well as the inner. Through my vision I am able to inspire peo­ple to think highly of them­selves by way of art, fash­ion and com­mu­nity efforts. The name Kings Rule Together stemmed from the fact that my friend referred to me as King as a term of endear­ment instead of the N word, which is so com­monly used amongst the youth. It stuck with me from then on, giv­ing me the esteem to truly respect myself and the peo­ple around me. As I went on work­ing with other kings, I real­ized that by work­ing together we made a more pow­er­ful impact, and and that we accom­plished a lot more aka Kings Rul­ing Together.

How and when did you get started? Also, when was that moment that you knew you should turn this love of yours into a business?

I always had a love for fash­ion and I used to do a lot of the same things that I’m doing cur­rently, but I only doc­u­mented it on the social net­works then. Once the blog came about in Novem­ber of 2010, it opened up more doors for me and it allowed for peo­ple to for peo­ple to receive access to my work, vision and style on a larger scale. Hon­estly, I dont know– the moment that I knew my love would become my busi­ness I just knew that I didn’t want to work for any­one else– I had a tal­ent and gift that could help myself and others.

The Queen “Abstract” Sweat­shirt in Green

What are some lessons you have learned over the years doing business?

The one les­son that I learned is that your suc­cess is what you make it. The main rea­son I think I’ve been so suc­cess­ful is because I never gave up and I was con­sis­tent and per­sis­tent. I also learned to never let one great accom­plish­ment slow you hunger for suc­cess up mean­ing don’t get com­pla­cent with one accom­plish­ment because there is always more to get done.

What makes your cus­tomer expe­ri­ence unique?

The best part about K.R.T. is that you only can say you got the brand from one of two ways, The young King him­self or www.kingsruletogether.com. This keeps the brand more per­sonal so when you see it on the streets of your city you know there is some type of con­nec­tion behind it.

The Liv­ing a King’s Vision Tee in White

I read some­where that your father is also well-versed in the fash­ion world, how do you think he influ­enced you in what you do and how you carry your­self today?

My father has been in the fash­ion indus­try for over 20 yrs. He also had many cloth­ing brands and as I was grow­ing up I was able to wit­ness his many accom­plish­ments and fail­ures. You can ask 1000 peo­ple about my father and they all will give you the same reac­tion which may fall under the lines of him being a “good dude”, hum­ble, styl­ish, etc. I think that I’m fol­low­ing in his foot­steps just by being liked as a per­son first and then peo­ple lik­ing my brand.

What other endeav­ors are you involved in?

Right now I am just build­ing up my brand from many out­lets. I enjoy going to dif­fer­ent schools and pro­vide insight on being a young entre­pre­neur. This shows them that you don’t have to be a prod­uct of your environment.

Cur­ran pass­ing his mes­sage to the youngsters…

Any upcom­ing plans that read­ers should become aware of?

I would say look out for upcom­ing inter­views and more post high­light­ing some heavy trend­set­ters in the fash­ion and arts scene. I plan to have a few release events for new K.R.T. prod­ucts this sum­mer as well as a bas­ket­ball game for brands in the city.

So take us into your vision for your busi­ness, what can we expect to see in the future from the Kings Rule Together brand?

I plan for Kings Rule Together to be a house­hold name and even­tu­ally grow­ing as a com­pany that is involved in many fields from fash­ion, art, pho­tog­ra­phy, con­sult­ing, etc. I also would like to have my own men­tor group and a flag­ship store.

One of my per­sonal favorite pieces, the King’s “Abstract” Hoodie in Royal Blue.

You can view Curran’s King Rule Together shop and web­site here.