A year ago, this dream of ours began with a beanie and the “Moment of Incep­tion”. The “Moment of Incep­tion” was the day that we real­ized we could really live out our dreams. Three indi­vid­u­als after meet­ing a promi­nent artist, decided they would put their heads together, make use of their con­nec­tions through the indus­tries they are involved and make a name for them­selves. When we came home, the work was imple­mented to sell off close to 60 bean­ies (first run) in a lit­tle over a month’s period. Losses were taken and knowl­edge was gained. Noth­ing could pre­pare us for the road ahead…